What will travel be like in the year ahead? The truth is no one knows, but we can keep our eyes out for telltale clues and trends. And that’s why we are interested in this recent travel survey.
And if you believe it (and we have no reason to doubt it), then the travel landscape is set for a major transformation in 2025, with people across the globe embracing bold and exciting ways to explore the world, according to Booking.com’s latest Travel Predictions report. Based on a survey of over 27,000 respondents from 33 countries, the research reveals a shift towards travel experiences that blend adventure, sustainability, and personal growth, breaking away from traditional vacation norms.
Boomers Leading the Charge: Multigenerational “SKI” Trips
Forget quiet retirements—Baby Boomers are challenging the conventional image of their golden years by opting for unforgettable vacations. Instead of saving their money for future generations, many are choosing to “Spend the Kids’ Inheritance” (SKI) on once-in-a-lifetime trips. Nearly half of respondents would rather spend their savings on extraordinary travel experiences than leave it as an inheritance for their children.
This trend is evolving into multigenerational travel, where older family members not only splurge on themselves but also treat their children and grandchildren. A large majority are willing to pay for family vacations, turning travel into a bonding experience for the entire family. Beyond leisure, Boomers are also embracing adventure in unprecedented ways, with an increasing interest in thrill-seeking activities like horseback riding and even attending wine raves.
Midnight Magic: The Rise of NocTourism
In 2025, a new trend is emerging: “NocTourism,” where travelers explore destinations under the stars rather than in daylight. With growing interest in starbathing, constellation tracking, and attending cosmic events, more than half of respondents are planning trips to dark-sky destinations to embrace the nighttime wonders of the world. This surge in after-dark exploration also stems from concerns about rising daytime temperatures due to climate change, prompting many travelers to escape the heat and avoid harmful UV exposure.
This nocturnal trend is deepening connections to the natural world, with many travelers seeking accommodations that reduce light pollution and protect local ecosystems. As space tourism becomes a closer reality, the desire for celestial experiences on Earth is only expected to grow.
Boyz II Zen: Mindful Male Group Travel
Male travelers are moving away from the stereotypes of “bro culture” and embracing more meaningful group trips that focus on mental well-being, personal growth, and deepening connections. Rather than prioritizing booze-fueled escapades, men are now turning to restorative vacations that help them recharge. A significant number of respondents expressed interest in men-only trips, where the focus is on mental health, rest, and building strong relationships with friends and family.
Surprisingly, it’s women who are leading the charge in encouraging men to take these trips, with many partners, friends, and family members urging the men in their lives to prioritize their own well-being.
A New Era for Airports: The Gate Escape
Airports are no longer just places to pass through—they’re becoming an integral part of the travel experience. In 2025, travelers will look forward to spending time in airports, with more than half of respondents expressing interest in airports that offer unique experiences, from sleep pods to Michelin-starred restaurants. This trend is particularly popular among Gen Z and Millennials, who are excited to embrace luxury airport amenities before boarding their flights.
The days of rushing through airport terminals are fading, as travelers opt for indulgence and relaxation before their trips even begin. This marks the start of vacations long before the plane takes off.
Longevity Retreats: Wellness Over Indulgence
Wellness retreats are set to evolve in 2025, with travelers seeking vacations that offer more than relaxation—they’re looking for experiences that promote long-term health and vitality. Over half of respondents are interested in longevity retreats, where traditional wellness activities are replaced by advanced therapies like red light treatments, cryotherapy, and stem cell therapy.
This trend reflects a growing desire for vacations that go beyond indulgence, with travelers investing in experiences that promote longevity and healthier lifestyles. As wellness becomes an integral part of travel, the pursuit of a longer, healthier life is at the forefront of vacation plans.
Thrifty Travels: Vintage Voyagers
Sustainability and budget-consciousness are reshaping the way travelers shop on vacation. Instead of fast fashion, many respondents are opting for vintage and second-hand finds to curate a more eco-friendly wardrobe. Nearly half are interested in buying their vacation clothes during their trips, with younger travelers leading the charge toward thrifting while abroad.
This trend is driven by both climate concerns and cost awareness. Thrift shopping has become more than just a way to save money—it’s a cultural experience that allows travelers to bring home unique, sustainable souvenirs that support local communities.
Neuroinclusive Navigation: Travel for All
With growing awareness around neurodivergence, the travel industry is adapting to create more inclusive experiences. A significant portion of neurodivergent travelers report negative experiences due to the lack of accommodations tailored to their needs. In 2025, new technologies and more thoughtful planning are expected to improve accessibility for all travelers.
From AI tools that provide real-time updates to sensory rooms in airports and hotels, the demand for neuroinclusive options is rising. Respondents are also calling for an industry-wide initiative to share neurodivergent travelers’ preferences with airlines and accommodation providers, ensuring a smoother and more comfortable experience.
Sustainable Tech: Travel with Purpose
Technology is set to play an even larger role in helping travelers make informed, responsible decisions in 2025. Over 60% of respondents plan to use tech to ensure their trips positively impact the places they visit.
Travelers are also becoming more mindful of how their social media habits affect destinations. Nearly half of respondents are choosing not to tag lesser-known locations on social media to avoid attracting overtourism. Instead, they’re using technology to find off-the-beaten-path alternatives that respect the environment and local culture.
In 2025, travel will take on new dimensions as people around the world embrace innovative ways of experiencing the globe. From adrenaline-pumping adventures to wellness-focused retreats and sustainable practices, the future of travel is all about breaking the mold and creating journeys that are as unique as the travelers themselves.
