North Africa: The New Heart of the Continent
Intrepid dealmakers know that real opportunities come from emerging markets. Risk and reward are always linked in business. Global business leaders have been pouring into North Africa looking for gold and finding a region that’s smart, accommodating and focused on the future. So GOING GLOBAL explores this area with a look at business opportunities in Egypt and Ethiopia while profiling of a luxury Nile cruise and a day with insider’s access to Ethiopian Airlines and their Addis Ababa hub.