As the world begins to return to normalcy, the travel industry is discovering that some things have changed. Travelers want a different experience, their needs and wants have evolved. However this isn’t news to all travel companies. Some have been woking toward these shifts for years. The pandemic has just accelerated their customer’s expectations.
Recently, Celebrity Cruises President and CEO Lisa Lutoff-Perlo, revealed a new luxury program of wellness for guests on their newest ship Celebrity Beyond. The strategy is to create a bespoke package of products, programs, and perks by creating a ‘sanctuary at sea.’
“Wellness is so fundamental to our philosophy at Celebrity Cruises, that we continue to build and grow a truly special onboard experience where it is woven into every aspect of the guest journey from the stateroom to the spa,” said Lutoff-Perlo. “And, because we’re doing all of this at sea, which is incredibly therapeutic in itself, it becomes a wonderful wellness journey unlike anything in the world.”
New for the brand on Celebrity Beyond are AquaClass SkySuites, an immersive living experience with floor-to-ceiling ocean views, private verandas, luxurious bedding and other wellness amenities, thoughtfully designed by Kelly Hoppen CBE. The new suites combine the best of the brand’s AquaClass offerings with the luxurious spaces, services and amenities of The Retreat®, the exclusive resort-within-a-resort area for suite guests with a private sundeck, private lounge and private restaurant, Luminae, creating the ultimate relaxing and rejuvenating vacation.
Some of the wellness amenities infused into the AquaClass SkySuite experience include:
- Access to Blu, a restaurant designed to nourish and fuel the body with delicious clean cuisine and plant-based options, including sustainable seafood dishes, biodynamic wines and the Beyond Burger, among other offerings;
- Complimentary, unlimited access to the onboard SEA Thermal Suite;
- A spa concierge, preferential rates on spa packages, priority spa reservations and an onboard spa credit and fitness class credit;
- A king-sized cashmere mattress and luxurious eXhale® bedding, complemented by a pillow menu offering options for firmness and support to help ensure a wonderful night’s sleep;
- And, an in-room fitness menu with a selection of items, some hand-picked and provided by goop.
Also designed by Kelly Hoppen CBE with services and wellness programming developed by OneSpaWorld, The Spa on Celebrity Beyond offers a next-level wellness experience – the most indulgent spa escape at sea – featuring the best ways to look and feel good and an array of innovative new firsts in wellness, beauty and fitness.
Complementing The Spa’s more than 120 rejuvenating treatments is a new collection of 12 destination-inspired therapies from locations Celebrity’s ships visit. From Caribbean coconut to jade from the Far East, and from Alaskan mud to Baltic soapstone, guests can immerse in local rituals from various ports of call and experience ingredients indigenous to these regions.
These new treatments share the spotlight with other new spa offerings including the first-at-sea MLX I3DOME, a three-in-one, ultra-effective detox and skin rejuvenation treatment table; the first Kerastase Institute at sea, offering the latest innovations in hair care and treatments; Ideal Image® Ocean MedSpa; and a new menu of Recovery Services using new technology to improve workout recovery time and overall better physical health.
It will be interesting to watch how cruising changes in the years ahead. But given the trend towards wellness, slow travel and more authentic luxury, it seems like Celebrity Cruises is sailing in the right direction.