The global wellness trend is large and growing and hoteliers across the world are looking to take advantage of it. When stepping into a hotel these days, one cannot help but notice a growing wave of smoothie bowls, pilates poses, and mindfulness seminars. For many years, hotels have tried to drive a global wellbeing movement by leading the way to integrate health and wellness into all aspects of the guest experience. And it’s working, which is why you’ll probably have a spa treatment on your next trip.
In a new white paper, “It’s a Wellness World: The Global Shift Shaking up Our Business“, Accor explores the fundamental societal shift currently underway as the lifestyle goal of feeling healthier has moved out from beyond the walls of the spas and gyms and entered the mainstream. Wellness is re-shaping the hospitality industry.
The report goes on to discuss the opportunities the wellness movement provides for hoteliers, and some of the unique ways that they can deepen their commitments in this vital area throughout 2020 and beyond.
“At Accor, our goal is to have guests experience a sense of wellbeing during their stay and that they leave feeling better than when they arrived; better rested, more nourished and in a happier state of mind,” said Emlyn Brown, Global Vice-President, Wellbeing, Luxury & Premium Brands, Accor. “A delighted guest is naturally more inspired to return. Therefore, by investing in holistic wellness experiences that help our guests feel good throughout the customer journey, we are establishing a model for strong revenue growth through return bookings, word-of-mouth referrals, and positive social media presence, contributing to a steady and sustainable business for years to come.”
“It’s a Wellness World: The Global Shift Shaking up Our Business” reveals that 77% of consumers “take steps in their daily lives to stay healthy, make informed food choices, stay active and manage stress.” Furthermore, some 56% of affluent travelers place a top priority on the statement, “I’m striving to become healthier in the coming year.”The report also explores numerous economic and social factors that are driving the rise of wellness around the world.
“As the wellness movement matures, and wellness offerings become a standard expectation within the hospitality industry, we are seeing a growing emphasis not only on healthy food options, relaxation and movement, but on such fundamental health necessities as clean water and air,” said Anne Dimon, CEO & President of the Wellness Tourism Association. “The mindset of wellness has evolved beyond spas and workout spaces, challenging the hospitality industry to consider how it integrates other health considerations such mindfulness and time spent in nature, along with environmental concerns – such as reducing indoor pollution and eliminating plastics – into its daily operations.”
Wellness is clearly big business and something clients want. This is in part how wellness is re-shaping the hotel business and why they hope and expect you’ll have a spa treatment on your next trip.