W South Beach, which bills itself as a 5-star resort, reopened on November 18th. Following completion of a $30 million renovation that began in March, the hotel will feature a full redesign of the 408 oceanfront guest suites, the introduction of a best-in-class spa, Away, and a refreshed museum-quality art collection. More details are available on Marriott’s site, click here.
W South Beach opened its doors in 2009, quickly changing the hospitality landscape in South Florida with the largest guest rooms in South Beach, each with balconies and expansive ocean views. Over the course of the decade, the hotel has established itself as a celebrity and influencer magnet, played host to countless events for global brands and been a second home to the most discerning travelers from around the world.
Miami Beach-based Urban Robot Associates designed the new rooms as well as the hotel’s new 9,000-square-foot Away Spa.
“The hotel had a cosmopolitan aesthetic incorporating darker tones which worked well when it was introduced. However, throughout the years, Miami Beach has changed a lot. The new design is an expression of where Miami is headed, enriched with refined art and culture,” said Justine Velez, Partner at Urban Robot. “We preserved some of the original vibe and edge while introducing a beautiful fresh blend of natural light, warm wood tones and various shades of colors from the sea to the 400 spacious guest suites, triplex bungalows and spa,” she added.
The Guest Suites
The reimagined suites were designed as a retreat, enhancing each South Beach moment from sunrise to sundown, all while overlooking the endless Atlantic Ocean views. The design process unpacked the residential dream by marrying beach house-style millwork, natural oaks, airy and plush neutral textures and a beige color palette with accents of soft corals and shaded teals; while the new room flow created an idyllic transitional oasis where guests go from a sleep haven to a contemporary living room set for entertaining.
Room features include circadian lighting with three preset mood modes (Bright/Entertain/Relax), transient 24-hour music playlists, sand gradient blackouts and an underbed light belt to create a floating effect. Seaside-inspired art photography adorns the wooden paneled walls by French Photographer Jean-Phillipe Piter and a collection of artists from FarmBoy Fine Arts; while local Miami Artist Juan Manuel Rozas hand painted art on powder room walls.
The suite redesign also includes a new room category: The Queen Studio and Fantastic suites, featuring two oversized plush beds.
AWAY Spa
Away Spa is as a luxurious beach sanctuary dedicated to wellness and detoxifying spa experiences.
The ethereal space with blushing natural light is primed with neutral colors, delicate white fabrics, fine brass finishes, and includes seven treatment rooms; a serene couple’s suite; dedicated manicure/pedicure nooks; indulgent spa lounge; lush outdoor basking terrace; and dedicated powder rooms with eucalyptus-infused limestone steam showers and Chanel-inspired vanities.
With all-natural imported materials, including oaks, limestones and live rich greenery throughout, the bespoke spa menu follows suit with organic rituals and detoxifying relaxation massages, body healing, and skincare treatments. Each treatment room is devoted to nourishing the mind and body through its soothing aromas, atmospheric temperature and soft textures. Guests are given the option to curate their sound experience through the addition of an in-room Bluetooth connection, making it possible for them to stream their own playlists.
More on The Redesign
The hotel, known for its museum-quality modern art, will also be unveiling a refreshed multi-million-dollar art collection curated by Aby Rosen to go with the hotel’s new look, which is expected to include four new Andy Warhol art pieces and one Jean-Michel Basquiat piece. The expansive pool deck, WET, was also refreshed with new plush cabanas.
Located on the famed Collins Avenue, W South Beach is now accepting reservations for re-opening on November 18. Every W South Beach guest receives a dedicated W Insider during their stay. This personal concierge is available 24/7 to help curate a customized itinerary or fulfill any request a guest may have.
For over a decade, W South Beach has drawn the world’s most sophisticated travelers and has been the social center of Miami’s major cultural events – including Art Basel, South Beach Wine & Food Festival and Miami Swim Week. As the leader in the market, W South Beach has become known for celebrity guests like Justin Bieber, Leonardo DiCaprio, Steven Tyler, Bono, Lizzo, Pharrell, Mark Walhberg and Tom Cruise. It’s where LeBron James celebrated after announcing that he was taking his “talents to South Beach,” and where Drake has played on New Year’s Eve. It’s where Sports Illustrated forever changed the rules of the catwalk when model Mara Martin strutted on the runway while breastfeeding during Swim Week.
W South Beach also designed new safety and cleaning features into its redesign for a safer guest experience. All public spaces will be equipped with UV light air purifying AC systems that zap even the smallest of viruses. Complete Marriot Cleanliness protocol || Here.
