Planning a trip as an Instagram influencer is no ordinary task. Beyond picking a destination, you need to consider content ideas, aesthetics, wardrobe choices, and the art of getting that perfect shot. We talked to three successful influencers, each with unique styles and strategies, to find out how they plan, pack, and execute social-media-friendly adventures.
1. Amara Vélez – The “Effortless Explorer”
Bio: Amara, 28, is a travel and lifestyle influencer from Los Angeles. Known for her candid, sun-drenched photos that showcase her love for wanderlust, she brings a mix of boho chic and adventure to her followers. With over 500,000 followers on Instagram and Tik Tok, she’s a master at making everything look effortless, even though her planning is anything but.
Tips from Amara:
• Create a Loose Itinerary: “I like my trips to feel spontaneous, but there’s actually a lot of planning behind the scenes,” she says. “I map out key locations for each day to make sure I’m not wasting time, but I leave room for those unplanned moments that make the best content.”
• Pack a Capsule Wardrobe: “I always choose colors that work well together so I can mix and match,” Amara advises. “I tend to stick to neutrals with pops of color. This way, I’m not overpacking, but I have enough variety to keep my feed fresh.”
• Look for Golden Hour Everywhere: “The lighting can make or break your shot. I plan my schedule around golden hour in every location. Whether it’s sunrise or sunset, it’s a game-changer for photos.”
2. Luke Chen – The “Urban Aesthetic”
Bio: Luke, 33, is a fashion and travel influencer based in New York City. He’s known for capturing sleek, modern cityscapes and high-fashion shots, often against minimalist backdrops. His Instagram feed is an urban daydream that has attracted a loyal following of 700,000 across various social media platforms.
Tips from Luke:
• Coordinate Outfits with Destinations: “You’d be surprised at how much a bold color can pop against an urban backdrop. I always check out photos of the city before I go to see what colors and textures will stand out,” says Luke. “This helps me pick outfits that’ll complement the architecture and vibe of each place.”
• Invest in a Travel Steamer: “Wrinkled clothes? That’s a no-go,” he jokes. “A small, portable steamer is a lifesaver. It’s essential for keeping my outfits sharp when I’m constantly living out of a suitcase.”
• Capture Candid Moments: “Everyone can tell when a shot looks too staged,” says Luke. “I love getting candid shots of me interacting with locals or walking down the street. My tip? Get your photographer to take photos while you’re in motion—walking, laughing, or looking off into the distance. It feels more real.”
3. Sofia Leclerc – The “Luxury Wanderer”
Bio: Sofia, 41, is a luxury travel and lifestyle influencer from Paris with a penchant for high-end hotels, fine dining, and exotic locations. With nearly a million followers, her aesthetic is all about elegance, exclusivity, and that quintessential French style.
Tips from Sofia:
• Book Hotels with Instagram-Worthy Views: “A beautiful hotel room can give you a ton of content options without even leaving the property,” says Sofia. “I always look for hotels with stunning views or distinctive decor. A suite with a view over a cityscape or an ocean balcony shot practically makes itself!”
• Use Props Wisely: “Simple props like a classic handbag, a cup of coffee, or a book can make a photo feel more luxurious and ‘lived-in,’” Sofia says. “I always have a few props in mind when I pack, especially for those quiet, intimate shots by a window or in a café.”
• Plan for Spa and Pool Shots: “If your hotel has a gorgeous spa or pool, take advantage of it,” Sofia advises. “These spots can be amazing for creating peaceful, dreamy photos that look luxe and relaxing. Just make sure to pack a timeless swimsuit or two!”
Insider Tips for Executing a Social Media-Worthy Trip
Beyond specific influencer advice, here are some universal tips that all three agree on:
1. Pack a Portable Tripod: It’s a lifesaver for solo shots and can help you capture content without needing to rely on someone else.
2. Scout Locations Ahead of Time: Use Google Maps and Instagram location tags to explore photo spots before you go. You can even make a list of must-capture spots.
3. Edit Consistently: A cohesive Instagram feed matters. Use the same filters or presets for a uniform look. Each influencer has their own go-to preset that defines their style.
4. Keep Essentials in Your Carry-On: Luggage can get lost or delayed, so always keep your camera, phone, and a few essential outfits in your carry-on.
5. Engage with Locals: Photos that feel authentic often come from real experiences. Talk to locals, ask for advice on hidden gems, and capture those moments.
Closing Thoughts: How to Travel Like an Instagram Pro
Combining the adventurous spirit of Amara, the stylish flair of Luke, and the luxurious elegance of Sofia, you can elevate your Instagram game by planning, packing, and executing your trips like a pro. Whether you’re on a shoestring budget or in the lap of luxury, it’s all about finding ways to capture moments that resonate with your unique personality and aesthetic.
As Sofia says, “It’s not about copying someone else’s style—it’s about bringing your own touch to every location and every shot. That’s what will keep your followers coming back.”
