Samsonite recently unveiled a highly anticipated collaboration that fuses the popular C-Lite luggage series with the iconic, instantly recognizable artworks of beloved artist Jean-Michel Basquiat. Speaking to both an elevated art crowd as well as Generation Z and millennial travellers with an appreciation for pop culture, the luggage could become a coveted collector’s item in addition bing practical luggage.
According to Wikipedia, “Jean-Michel Basquiat was an American artist who rose to success during the 1980s as part of the Neo-expressionism movement. He used social commentary in his paintings as a tool for introspection and for identifying with his experiences in the Black community, as well as attacks on power structures and systems of racism.” After his death at 27 the value of his work has grown immensely with one of his pieces becoming one of the most expensive paintings ever purchased.
The collaborative collection, which is available worldwide in limited quantities, boasts two unique exterior designs – both of which mark a bold celebration of Jean-Michel Basquiat’s neo-expressionism style. The first luggage style, called Pez Dispenser, features a dinosaur in a crown motif – a reference to the US candy known as “Pez” which is a symbol of pop culture. The figure is emblazoned on a minimal, crisp white background to allow the focal art to take centre stage. The second luggage style, called Untitled Skull, features a rich and textured artwork that champions an X-ray-like vision of a head’s exposed upper and lower jaw. This iconic drawing clashes against multiple colours and graffiti details to create a powerful, eye-catching impact on any baggage carousel.
The luggage is available in Samsonite stores and online and comes in three sizes. It was developed in collaboration with Artestar, a global licensing agency and creative consultancy representing high-profile artists, photographers, designers, and creatives.
