Immersive Van Gogh, the highly-anticipated immersive art installation coming to New York this summer, just announced that Emmy Award-winning and Tony Award-nominated designer David Korins, known for his set designs featured in numerous Broadway hits including Hamilton and Dear Evan Hansen, will serve as Creative Director New York for the installation. Scheduled to open on June 10, a new block of tickets will go on sale to the public Saturday, April 24 at 10 a.m. ET.
Immersive Van Gogh invites audiences to “step inside” the iconic works of post-Impressionist artist Vincent van Gogh, evoking his highly emotional and chaotic inner consciousness through art, light, music, movement and imagination. The gallery space offers patrons more than 500,000 cubic feet of animated projections.
Renowned Creative Director Korins will create a custom design to fit the architecture of the exhibition’s New York home, adding elements to the gallery space as well as adjacent auxiliary elements. Korins will create numerous New York-specific installations, viewing platforms and high-tech, experiential and interactive elements previously unseen in any other venue.
“Immersive Van Gogh has been hailed as an entirely new way of encountering art and has been enthusiastically embraced by press and patrons in every city in which it currently is being presented,” said Producer Corey Ross. “Our New York exhibition will be by far our most ambitious. Not only do we have the talents of our ingenious Italian creative team, we also have David Korins bringing his distinct creative vision to the project to provide an unsurpassed guest experience.”
“This will be an event that New Yorkers and visitors can enjoy safely, quite literally surrounding themselves with the work of Vincent van Gogh, one of the greatest artists who ever lived,” added Producer Svetlana Dvoretsky.
“I am thrilled to be collaborating with the creative minds behind the Immersive Van Gogh exhibit to create a truly unique experience for the city of New York to enjoy and be inspired by,” said David Korins, Creative Director New York. “I have always been deeply moved when looking at
Van Gogh’s paintings, which are universally beloved for their color and unique use of texture, or his transcendent ink drawings, and I’m humbled by the opportunity to develop an experience that will enhance the viewers’ time spent with his powerful art.”
It is expected that Immersive Van Gogh will be the first event of its magnitude since the start of the COVID-19 pandemic. “We have a track record of producing this event safely in numerous cities throughout North America,” said Co-Producer Irina Shabshis. “We hope that this will lift the spirits of so many New Yorkers, who have not had the opportunity to experience cultural attractions for the past year, with first-rate production values that will make this one of the top events in the city this summer,” added Co-Producer Maria Shclover.
“David Korins is a very experienced and creative; he is giving his professional and artistic contributions to the implementation of the New York venue that will host my creation Immersive Van Gogh“, said Creator Massimiliano Siccardi, “I have enormous respect for his creativity, and I feel that his vision will be able to excellently enhance the audience experience, priming their minds as they enter and exit our exhibit, and also creating architectural enhancements that will provide unique vantage points from which they can observe my work. Most of all, I know that David shares a deep appreciation of and respect for the work of Vincent van Gogh, and that he, like me, wants to pay homage to the brilliance of his body of work, a legacy that influenced us all in our individual development as artists.”
Immersive Van Gogh has received rave reviews from critics and patrons. The Chicago Tribune exclaimed “entire rooms pulse with imagery and emotional resonance.” The Toronto Sun declared, “the mind-blowing imagery, brings Van Gogh’s best work to life — including Sunflower, Irises, and The Starry Night — for a cathartic and liberating experience.” “Immersive Van Gogh ups the emotional ante,” Toronto Star stated, “I wondered: could projections of paintings on walls and floors be thrilling? The answer is ‘yes.'”
The hour-long walk-through installation has been designed with health and safety as a priority. Admissions will be limited according to New York City’s capacity guidelines with touchless ticket-taking; temperature checks upon arrival; hand sanitizer stations and social distancing markers prominent throughout the venue; and digitally projected social distancing circles on the gallery floors to ensure appropriate spacing. All guests must wear a face covering at all times during their visit to Immersive Van Gogh.
Immersive Van Gogh was designed by Creator and Italian film producer Massimiliano Siccardi, with original, mood-setting music, both original and curated, by Italian multimedia Composer Luca Longobardi, who provided a score that combines experimental electronic music with pure, ethereal and simple-seeming piano. Vittorio Guidotti is the Art Director. Siccardi and Longobardi are both pioneers of immersive digital art installations in Europe, where they created the world-renowned Van Gogh, Starry Night exhibition, among others. With approximately 100 state-of-the-art projectors illuminating over the exhibit space, visitors to Immersive Van Gogh will be encircled from head-to-toe in Van Gogh’s brushstrokes and colors, including animated details from works such as Self Portrait with Felt Hat (1888), The Bedroom in Arles (1889), Irises (1889) and The Starry Night (1889).
Tickets for the exhibition are on-sale now at vangoghnyc.com and by phone at 844-307-4644. Tickets range in price from $29.99 for kids to $99.99 for VIP Flex tickets, which comes with priority access, flexible admission, a limited-edition poster, a souvenir laminate and a van Gogh cushion.