In a recognition of just how troubling the global airline industry is, British Airways recently announced a further extension of Tier status for Executive Club Members. Effective immediately any tiered Executive Club Members with a Tier Point collection end date between January – March 2022 will receive another year of their current status.
It means that no British Airways Executive Club Member renewing over this period, including Bronze, Silver and Gold card holders will lose their Tier status, regardless of how many Tier Points they have earned. This benefit comes in addition to a 25% threshold reduction in Tier Status which applies until June 2022.
British Airways is also launching benefits for some of its most loyal Executive Club Members with an upcoming flight. All Silver and Gold Members, regardless of their cabin of travel can enjoy pre-flight dining, which is available at selected North American lounges, including New York JFK, Boston, Chicago and Washington. Meanwhile, the exclusive Concorde Room which is situated in Heathrow Terminal 5 and New York JFK only, will now be accessible to their Gold Guest List Members regardless of how many Tier Points they earned in their previous Tier Point collection year.
Niall Rooney, British Airways’ Loyalty Manager, said, “We want to thank our customers for their continued loyalty. Many of our Executive Club Members haven’t had the chance to use their benefits as normal, by further extending their Tier Status, none of them will miss out on the amazing benefits they have earned.
For our Members that have a flight booked, we are proud to be launching more benefits. From today, our Silver and Gold Members can enjoy more from our award-winning lounges.”
On top of this Tier extension, in February, British Airways announced a six-month extension to all Executive Club vouchers, due to expire before 31 December 2021. This was the third extension that was applied, following similar extensions in March 2020 and October 2020 and included Gold Upgrade Vouchers and American Express Companion Vouchers. British Airways is also adding an additional six-months validity to all new Companion Voucher or Travel Together tickets earned between June 2020 and the end of December 2021.
