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A New Hotel Loyalty Program… Bold Move


It is no secret that hotels have been hard hit in 2020. While some close, others partly shutdown to preserve cash, others invest and grow. So we were impressed to see Excellence hotels roll out a new hotel loyalty program.

For those who do ‘t now, the Excellence Collection is a resort group in Mexico with three product lines: Excellence Resorts with all inclusive luxury for adults only, Beloved Hotels with all inclusive boutique properties for couples-only, and Finest Resorts with all inclusive amenities for adults only and for families. They have six properties so far.

“The Excellence Collection properties have steadily built a reputation that our guests have sustained throughout the years. It is because of our loyal customer base that we have enjoyed over two decades of Infinite Excellence, and it is very important for us to show our gratitude through this new initiative,” states Domingo Aznar, Vice President of Sales and Marketing for The Excellence Collection.

Membership to the rewards program is complimentary to all new and recent guests, regardless of the booking site or agency used to book their stay, and will be given automatically upon check-out; activation will be required from an email sent by the host property following a guest’s stay. The program will also be extended to those who have stayed at any of The Excellence Collection properties throughout the Caribbean as of January 1, 2019.

The loyalty program will be divided into four tiers: Silver, Gold, Platinum and Diamond

Guests can level up the more they stay, and member benefits increase from each tier to the next.

The company says, “From meaningful and unexpected gifts to complimentary suite upgrades and premier bottles of bubbly, every stay as an active program member will become a sophisticated experience for the senses.”

The Excellence Collection Rewards benefits have a variety of benefits. A full list of tiers and benefits is available here.

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