Avoiding the Tourism Hangover

A new World Tourism Organization (UNWTO) report aims to help manage growing urban tourism flows and their impact on cities and residents. ‘Overtourism’? Understanding and managing urban tourism growth beyond perceptions’, examines how to manage tourism in urban destinations to the benefit of visitors and residents alike.

It proposes eleven strategies and 68 measures to help understand and manage visitor growth. The report is the result of collaboration between UNWTO, the Centre of Expertise Leisure, Tourism & Hospitality (CELTH), Breda University of Applied Sciences and the European Tourism Futures Institute (ETFI) of NHL Stenden University of Applied sciences.

Good tourism helps to generate income, preserve culture and foster better understanding, so its important to get this right.

The recent growth of urban tourism requires the sector to ensure sustainable policies and practices that minimize adverse effects of tourism on the use of natural resources, infrastructure, mobility and congestion, as well as its socio-cultural impact. Increased reports of negative attitudes among local populations towards visitors, due to perceived overcrowding, noise and other issues, have led to the spread of terms such as ‘overtourism’ and ‘tourismphobia’ in the media.

“Governance is key. Addressing the challenges facing urban tourism today is a much more complex issue than is commonly recognized. We need to set a sustainable roadmap for urban tourism and place tourism in the wider urban agenda,” said UNWTO Secretary-General Zurab Pololikashvili. “We must also ensure local communities see and benefit from the positive aspects of tourism”, he added.

To better understand visitor management challenges in urban contexts, particularly the relationship between residents and visitors, the report includes an analysis of residents’ perceptions towards tourism in eight European cities – Amsterdam, Barcelona, Berlin, Copenhagen, Lisbon, Munich, Salzburg and Tallinn.

tourism“There is no one-size-fits-all solution to deal with overtourism. Instead tourism needs to be part of a city-wide strategy for sustainable development”, Dr. Ko Koens of the Centre of Expertise Leisure, Tourism & Hospitality (CELTH) and Breda University of Applied Sciences concludes.

The report recommends a common strategic vision among all stakeholders involved, bringing residents and visitors together and adopting careful planning which respects the limits of capacity and the specificities of each destination. It sums up

Here are their top recommendations:

  • Promote the dispersal of visitors within the city and beyond
  • Promote time-based dispersal of visitors
  • Stimulate new visitor itineraries and attractions
  • Review and adapt regulation
  • Enhance visitors’ segmentation
  • Ensure local communities benefit from tourism
  • Create city experiences that benefit both residents and visitors
  • Improve city infrastructure and facilities
  • Communicate with and engage local stakeholders
  • Communicate with and engage visitors
  • Set monitoring and response measures
Tourism is a great force for the world but it needs to be properly managed in order to insure that it benefits all stakeholders. Hopefully this report offers a blueprint for city’s dealing with the challenge of too much tourism.