One may not realize the impact an airline’s brand has until they notice something they don’t like, but to airline carriers around the world, big or small, branding differentiates and often builds loyalty through recognition and the sense-of-product derived from a truly effective brand.
And where does branding for an airline start? Through reputation, definitely, but also through a well-designed logo and livery; Anthony Harding has been a fan and enthusiast of this art since he was a young boy. A full-time design student at Boise State University, Anthony has been drawing airline liveries since early grade school, where he would often be distracted, drawing planes and even designing airports on the back of his school work. Fascinated with airport architecture, he self-taught himself 3D modeling software at around age 15 so he could fulfill a long-time dream of creating passenger terminals for airports as well as better designed liveries.
His fiery passion for aviation started when he was a toddler, when his Dad, a pilot for Horizon Air, would take him on trips throughout the western United States. He describes himself as fiercely obsessed with every facet of aviation, spending at least 2-3 hours keeping up with current events in the airline industry, and then spending hours on creative projects usually related to aviation.
While most aviation enthusiasts prefer the military side, he fell in love with the airline industry and has always had an indescribable hunger to learn everything about airliners and the airlines themselves.
With such an obsession, one might wonder, does Anthony have a girlfriend? Why, yes, he does … Of course, she’s a pilot and he met her through a popular aviation enthusiast website!
Anthony has drawn and designed literally thousands of liveries and airport designs, and plans on working in the industry when he’s finished his studies. Based on his artwork, we think he may be a leader in the industry, what do you think?