Korean Cool Is The Ultimate National Marketing Idea


We love South Korea, there we said it. We think the country has a great energy. Seoul is vibrant, the countryside is bucolic, Incheon Airport is brilliant and there’s that whole surreal feeling of knowing that you could be nuked at anytime by the North. Ok maybe the last point isn’t a positive but it does make you feel a little more aware of your surroundings and that’s always a good thing when traveling.

Korea is growing up as a destination, it’s no longer the Land of the Morning Calm, it’s much more intense. In fact Korea is now downright cool and the savvy folks in charge of marketing the country know this all too well and they’re not going to let this opportunity pass them by.

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