And The Winner Is…

The Freddie Awards are the annual award for travel loyalty programs. This year the annual gala was held on April 27th and included more than 4.2 million votes, from 237 countries, covering 223 loyalty programs.

Introduced in 1988 by InsideFlyer magazine’s Randy Petersen, the “Freddies” are named in honor of Sir Freddie Laker the upstart British airline pioneer. The goal of the Freddie Awards is to give voice to the frequent flyer and to honor the efforts of an industry that counts more than 300 million members worldwide.

Americas

Airline

Program of the YearSouthwest Airlines – Rapid Rewards
Best Elite ProgramAmerican Airlines – AAdvantage
Best PromotionAvianca – LifeMiles
Best Customer ServiceSouthwest Airlines – Rapid Rewards
Best Redemption AbilitySouthwest Airlines – Rapid Rewards
210 AWARD — Avianca – LifeMiles

Hotel

Program of the YearMarriott Hotels – Marriott Rewards
Best Elite ProgramMarriott Hotels – Marriott Rewards
Best PromotionMGM – M life Rewards
Best Customer ServiceMarriott Hotels – Marriott Rewards
Best Redemption AbilityMarriott Hotels – Marriott Rewards
210 AWARD — AccorHotels – Le Club AccorHotels

Credit Card

Best Loyalty Credit CardSouthwest Airlines – Rapid Rewards Premier Credit Card – Chase

Europe & Africa

Airline

Program of the Year — Norwegian Air – Norwegian Reward
Best Elite ProgramAIR FRANCE/KLM – Flying Blue
Best PromotionAIR FRANCE/KLM – Flying Blue
Best Customer ServiceAeroflot Bonus
Best Redemption Ability Aeroflot Bonus
210 AWARDTAP Portugal – Victoria Programme

Hotel

Program of the Year Accor Hotels – Le Club Accorhotels
Best Elite ProgramStarwood – Starwood Preferred Guest
Best PromotionAccor Hotels – Le Club Accorhotels
Best Customer ServiceAccor Hotels – Le Club Accorhotels
Best Redemption AbilityAccor Hotels – Le Club Accorhotels
210 AWARDChoice Hotels – Choice Privileges

Credit Card

Best Affinity Credit CardNorwegian Air – Norwegian Reward – Bank Norwegian Norwegian Card

Middle East & Asia/Oceania

Airline

Program of the YearEL AL – Matmid Club
Best Elite ProgramVirgin Australia – Velocity
Best PromotionEL AL – Matmid Club
Best Customer ServiceEL AL – Matmid Club
Best Redemption AbilityVirgin Australia – Velocity
210 AWARDANA – ANA Mileage Club

Hotel

Program of the YearStarwood – Starwood Preferred Guest
Best Elite ProgramStarwood – Starwood Preferred Guest
Best PromotionStarwood – Starwood Preferred Guest
Best Customer ServiceStarwood – Starwood Preferred Guest
Best Redemption AbilityStarwood – Starwood Preferred Guest
210 AWARDTrident Hotels – Trident Privilege

Credit Card

Best Affinity Credit CardAmerican Express – Membership Rewards – American Express

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