American’s Dream Destinations

A leading international travel organization Travel Leaders Group recently released its latest nationwide survey findings of American’s travel dreams ( http://bit.ly/2s3WzPb) . Interestingly, Australia remains the most dreamed about destination for American travelers, followed by Italy, Bora Bora, Ireland and New Zealand.  Survey participants also weighed in on how they believe Americans might be perceived while traveling abroad – 68% of respondents have some level of concern. Additionally, the newly released data highlights Hawaii, California and Alaska as the most desirable U.S. destinations for vacation travelers. The survey was conducted April 3 to April 30, 2017, and includes responses from 2,854 consumers throughout the United States.

Australia is undeniably captivating to many Americans.  With a size mirroring that of the continental U.S., it offers immense variety from cosmopolitan cities to the rugged outback and from world-class beaches and the Great Barrier Reef to award-winning wine regions,” explained Travel Leaders Group CEO Ninan Chacko. “The ultimate dream list includes tantalizing South Pacific islands, around the world cruises and longtime favorites such as Italy, Ireland and France.  With this knowledge, our travel agents are continually honing their expertise and specializations in order to amaze clients who are ready to turn their dreams into reality.”

Travel Leaders Group’s 2017 Consumer Travel Survey asked Americans to name their “ultimate dream destination” and the list includes:

1

Australia

2

Italy

3

Bora Bora

4

Ireland

5

New Zealand

6

Cruise – World

7

Fiji

8

Cruise – Europe (Mediterranean)

9

Greek Islands

10

Tahiti

11

Cruise – Europe (River)

12 (tie)

Antarctica

12 (tie)

Cruise – South Pacific and Tahiti

14

Cruise – Australia/New Zealand

15

France

Additional Key Survey Findings:

Consumers were also asked, “Do you have any concerns about traveling internationally, because of how Americans might be perceived?” and the responses included:

Yes – slight concern

38.9%

No – no concern

32.0%

Yes – some concern

21.9%

Yes – great concern

7.2%

“Understandably, travelers have questions, because the political landscape in this country has vastly changed,” added Chacko. “However, American travelers are resilient and have shown, time and time again, that they believe in the power of travel to bring people and cultures together. Their concerns are more than likely dispelled upon traveling. The strong bookings we are seeing for this year are very representative of that.”

When asked, “If you could take a trip anywhere in the U.S., where would you choose to go?” the list of top favorites included:

1

Hawaii

2

California

3

Alaska

4

Florida

5

New York

6

Arizona

7

Colorado

8 (tie)

Maine

8 (tie)

Montana

10 (tie)

Washington

10 (tie)

Washington, D.C.

“Must See” International Destinations:

Based on previous Travel Leaders Group’s surveys that included questions on “trending” and “up and coming” destinations, survey participants were asked to rate their interest level in visiting these specific 24 destinations. Response options included: “must see,” “very interested,” “interested,” “little interest,” and “no interest.” ( http://bit.ly/2qBNcVy)

  

Must See

Interested or Very Interested

1

Ireland

36.5%

52.3%

2

New Zealand

31.2%

53.7%

3

Fiji

24.4%

55.8%

4

Galapagos Islands (Ecuador)

24.0%

50.1%

5

Tahiti

23.2%

52.5%

6

Iceland

22.2%

51.0%

7

Bora Bora

21.6%

50.3%

8

Cuba

18.0%

45.8%

9

Japan

14.3%

47.5%

10

Peru

13.8%

48.9%

11

Thailand

12.9%

39.9%

12

Portugal

 

12.8%

55.8%

13

Croatia

12.4%

42.0%

14

Maldives

12.1%

44.4%

15

Czech Republic

11.1%

41.9%

16

Seychelles

10.2%

40.5%

17

Morocco

9.6%

44.3%

18

Vietnam

9.1%

32.8%

19

Argentina

8.7%

45.8%

20

Tanzania

7.5%

35.8%

21

Hungary

7.0%

44.1%

22

Cambodia

5.6%

26.8%

23

Botswana

4.4%

20.6%

24

Burma (Myanmar)

3.6%

25.4%

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